About

Amit Arora

I build the GTM operating system your revenue team is missing. Now I'm teaching admins to do the same with Claude Code.

Salesforce Certified10+ yrs Revenue OpsAubrey, TX
Amit Arora — 8× Salesforce Certified, GTM Engineer, creator of CC for SF
01 · About

10+ years driving GTM transformation across Salesforce, RevOps, and AI.

I've spent a decade owning the systems behind revenue teams: Salesforce architecture, lead-to-cash plumbing, forecasting, ICP scoring, and the AI/automation work that holds it all together. I started as the admin who was scared of Flows. I ended up rebuilding entire GTM stacks at venture-backed startups and Fortune-1000 enterprises.

The tools changed everything. +25% forecasting accuracy at DHI Group. 98% client satisfaction across enterprise Salesforce delivery at Slalom. And then Claude Code came out, and the rate at which a single admin could ship work jumped a full order of magnitude.

CC for SF is the course I wish someone had handed me in week one. It compresses everything I learned the hard way into a path you can run in an afternoon.

10+
Years of Experience
Salesforce Certified
+25%
Forecast Accuracy Gain
A–B
Series A–B Startup Experience
02 · Selected Work

Where the work showed up.

Revenue Operations

Automated ICP scoring engine at webAI

Inside the first six months at a VC-backed AI startup, stood up a closed-loop ICP scoring engine using HubSpot, Clay, Apify, and Claude. Pipeline conversion rates moved by double digits in the first quarter the system was live.

GTM Systems · Business Transformation

Lead-to-cash transformation at DHI Group

Migrated Salesforce Classic to Lightning while re-engineering the full lead-to-cash process. Forecasting accuracy improved by 25% on the backside of the migration.

03 · Career

Where I've made impact.

Mar 2025 — Apr 2026
webAI, Inc.
Revenue Operations Manager

Stood up RevOps from scratch at a VC-backed AI startup. Owned the HubSpot-to-Salesforce transition and built the ICP scoring engine on a HubSpot + Clay + Apify + Claude stack.

Oct 2021 — Jul 2024
DHI Group Inc.
Director, Business Systems

Owned the GTM tech stack across two B2B SaaS brands. Led the Classic-to-Lightning migration and the lead-to-cash redesign that delivered +25% forecast accuracy.

May 2018 — Oct 2021
Slalom LLC
Salesforce Consultant

Delivered enterprise Salesforce solutions across Sales, Service, and Experience Cloud. Maintained 98% client satisfaction and 95% project success rate across the engagement portfolio.

Jun 2015 — May 2018
Avangrid
Sr. Salesforce Administrator

Led a $750K Salesforce migration for a Fortune-500 utility and drove +30% operational efficiency across the supported business units.

04 · Credentials

8× Salesforce Certified.

Salesforce Administrator
Advanced Administrator
Sales Cloud Consultant
Service Cloud Consultant
Experience Cloud Consultant
AI Associate
Agentforce Specialist
Salesforce Maps Accredited
05 · Building

What I'm shipping outside the day job.

YouTube Channel

AI with Amit

Teaching SMBs and solopreneurs how to wire up AI agent workflows that actually move pipeline. Practical, no fluff.

Medium Publication

GPTcommands

Real-world AI prompting, use cases, and automation guides. Where I publish the longer-form notes that don't fit in a video.

Course

CC for SF

The course you're already on. Salesforce Admins learn to ship Flows, fields, validation rules, and Apex with Claude Code instead of the click-tax.

Open Source Tool

Job Tracker

A small personal job application tracker I open-sourced. Shows the kind of vibe-coded tool you can ship in an afternoon when AI is in the loop.

06 · Connect

Let's talk.

Ready to stop clicking and start prompting? The course is the whole reason this site exists.

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