Anthropic showed their own GTM stack at SaaStr AI 2026. Salesforce sits in the middle as the system of record. Gong calls, Jira tickets, Slack comms, Snowflake warehouse, Clay enrichment — all of it pipes in. Claude sits on top, connected through the Salesforce MCP server, doing the work between the tools.
Salesforce was already the GTM data lake. Now Claude is the intelligence layer that reads it — surfacing in seconds what used to take an analyst an afternoon. The architecture on the left — from Anthropic's own GTM team — confirms it.